Hi - I’m Ava!

I'm a Korean-Japanese immigrant enjoying life in the Big Apple. My journey with Seeond started with a deep-rooted passion for fabrics, passed down from my grandmother. She, too, was an immigrant from Korea to Japan during wartime, and her resilience and entrepreneurship left a lasting impression on me. Growing up, dealing with sensitive skin made me obsessed with keeping my skin and hair fresh and healthy. Even though I've always been into beauty products and methods (thanks, Korea!), one day it hit me—why wasn't I paying attention to what I wear and sleep in? These things are on my skin probably longer than my creams! Some even contribute to dryness and expose me to pollutants. So, drawing from my grandmother's wisdom, I embarked on a journey to develop skin-friendly fabrics. And that's how Seeond came to be.